Thursday, August 20, 2009

Water Water Everywhere

And Too/Two Well-Dressed To Get Wet

There were many reasons for "real photo" postcards to be received from abroad. War, travel, diplomacy, and foreign residence to name a few. Travels and life became the subjects for 3A cameras and the real photo postcard. Kodak held an international audience as well as a U.S. market.

The ad states: "Convenient, efficient, made especially for those who want to take the most popular size of amateur pictures - 3 1/4 X 5 1/2. This size is just right for post cards . . ."

From 1902 on, Eastman urged dealers to encourage amateurs to take and make postcards. They developed advertising campaigns in magazines of the day to encourage this use. Kodak even developed its own line of advertising postcards that were introduced around 1902 and continued until 1916. These cards used images of "the Kodak girl."

Kodak Girl Magazine Advertisement

Kodak Girl Used On Postcard Advertising

The postcard craze plus life abroad is demonstrated in this postcard from Gatico, Chile; my submission for the "Water" prompt of the Festival of Postcards.

Gatico, Chile Postcard

Postcard Inset
Two Women Dressed Very Much As

The Kodak Girl Magazine Advertisement

The postcard reads:

March 8th 1910

Dear Grace -

Received your
photograph and
many thanks. We
think it very good of you, but it
makes me realize that I am getting old
for only 10 yrs. ago you
came to Chile a little girlie.

Best love to all
Bessie Allen
This is a photo of Silla Brown & myself on arch north of Gatico.

En este lado debe escribirse unicamente la direction
(Thank you to an anonymous reader who has contributed in the comments. This means that the address goes here!) The Spanish at the top of the postcard translates to Postcard and Universal Postcard.

This is one of the postcards from the collection of Grace Mathewson of 422 Hickory St., Anaconda, Montana. In 1910 Grace lived with her parents Edward Payson Mathewson and Alice (Barry) Mathewson. At the time this postcard was written Grace was not quite fifteen years old.

Grace not only liked to collect postcards, but she also became accustomed to traveling herself as you will note from the reference in this postcard to her being in Chile in 1900.

Grace's father Edward Payton Mathewson was the superintendent of the Washoe Smelter of The Anaconda Copper Mining Company in Anaconda, Montana. Edward worked as a mining engineer in Colorado, Montana, Mexico, Canada, China and Chile. It is assumed that Edward and his family lived in Chile in 1900 as referenced in this postcard. More can be read about Grace and her family here.

The card starts its journey in Gatico, Chile, located in Antofagasta. During the time discussed in the postcard and the time the post card was written a great deal of copper mining was being done in this area. It would make sense that Grace had lived here and knew people, as mining was Grace's father's profession.

The card references a trip to the arch north of Gatico. I believe this to be the now National Monument La Portada, a huge arch of volcanic rock of the Jurassic period (approx. 200 million years old), and the monument marking the imaginary line of the Tropic of Capricorn.

I do not believe the rocks the women are standing on are volcanic so I doubt this photograph was taken at the arch, perhaps somewhere on the road during this trip.

~ All This From A Simple Postcard ~
Wander The World & The Web
You Never Know Where You Might Find A Connection

Other Postcard Articles:

A Sign Of The Times - The Candlestick Telephone In A Postcard

Big Wheels - President Theodore Roosevelt and Family.

Sometimes Main Street Is The Whole Town - Glendive, Montana

Papa Can You Hear Me - A young girl in Montana looks for her father.

From A Simple Postcard - Grace Mathewson and her collection.



Emergence of Advertising in America, 1850-1920 - Ad #K0018
John W. Hartman Center for Sales, Advertising & Marketing History
Duke University Rare Book, Manuscript, and Special Collections Library


Vaule, Rosamond. As We Were: American Photographic Postcards, 1905-1930. Boston: David R. Godine, 2004.

Eastman Kodak Company.
Kodakery. Rochester, N.Y., Eastman Kodak Company, 1917.


Anonymous. "[No. 28 - The Kodak Girl
.]" Photograph. 1909. From Library of Congress Prints and Photographs Division. (accessed August 12, 2009).


Two Women On Rocks. Anonymous. Real Photo Postcard. 1910. Privately held by the footnoteMaven, Preston, WA. 2008.


Kodak Girl. The Kodak 2008.


Anonymous Anonymous said...

la direction is the address

August 21, 2009 at 2:04 PM  
Blogger footnoteMaven said...

Thank you so much!

It would seem I'm not good at translating the online translation.

My Spanish is really non-existent.


August 21, 2009 at 2:58 PM  
Blogger Evelyn Yvonne Theriault said...

Hello fM,
In case you're planning to participate again, I've just published the Call For Submissions for the Festival of Postcards (5th Ed.) Quadrupeds.

September 12, 2009 at 12:24 PM  

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