To a homesick boy at the front, a picture of Dad pushing the lawnmower in the old front yard is worth more than the Croix de Guerre.
Pictures of Mother – how much they mean to him now! And of kid sister – perhaps she is “wearing her hair up by this time – all the old, familiar scenes around the village – yes, and that little girl with the big blue eyes, that lives around the corner – these will mean a world of comfort to the boy who is lonesome among a million strangers.
The Y.M.C.A., the Red Cross, the Knights of Columbus and kindred organizations are doing a world of good in ministering to the bodies and minds of our boys. But in their hearts, homes are first. Cheerful letters and cheerful pictures from home – these will keep their hearts light and their courage high.
EASTMAN KODAK COMPANY, Rochester, N.Y., The Kodak City
Advertising Ephemera Collection - Database #K0302
Emergence of Advertising On-Line Project
Wayne P. Ellis Collection of Kodakiana Duke University Rare Book, Manuscript, and Special Collections Library